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Joost van Putten — AI visibility specialist, helping local practices become visible in ChatGPT and Gemini
Early adopter advantage

Get recommended by ChatGPT, Gemini & Perplexity

AI search traffic is growing 60% per year. More and more people ask AI for recommendations instead of Google. Is your business being mentioned?

Book an introduction

+60%

AI search traffic growth per year

40%

of Gen Z searches via AI, not Google

4 out of 5

AI tools cite the same 3 sources

0%

of SMBs optimise for this

Sound familiar?

We rank on page 1 of Google, but the phone rings less and less.

I asked ChatGPT for a specialist in my area — my competitor was mentioned, I wasn't.

We invest in SEO, but AI tools seem to completely ignore us.

My competitors aren't doing anything about this yet — but I don't want to be late like I was with Google.

The shift has already started

ChatGPT, Gemini, Perplexity, Claude — together they already process hundreds of millions of search queries per day. And that volume is growing by more than 60% per year.

40% of Gen Z already uses AI as their primary search engine. Not Google. They ask: "What's the best physio in London?" or "Which osteopath do you recommend in Dublin?" — and the AI gives three names. Always the same three.

You may have been too late to rank at the top of Google. But with AI visibility you have a second chance — and most of your competitors are still asleep.

ChatGPT

400M+ weekly users

Gemini

Integrated into Google Search

Perplexity AI search engine logo

Perplexity

15M+ daily search queries

Claude AI assistant logo by Anthropic

Claude

Fastest growing AI assistant

Google search vs. AI search

Same question, completely different game. This is why your SEO strategy alone is no longer enough.

Google (classic) AI search
Result 10 blue links 1 direct answer with 2-3 recommendations
Ranking factors Backlinks, keywords, technical SEO Citability, authority, context, reviews
Position #4+ Fewer clicks, but still visible Doesn't exist — you're mentioned or you're not
Competition Everyone has optimised for 20 years Almost nobody optimises for this yet
Cost €1,000+/mo for decent SEO Low — the right structure is enough
Timeline 6-12 months to see results Weeks — AI re-indexes continuously

Check if AI tools already recommend your business

Our free scan checks your visibility in ChatGPT, Gemini, Perplexity and Google. In 2 minutes you'll know where you stand.

From invisible to recommended

Three steps — from your first scan to the moment AI tools start recommending your business to their users.

1

Discover your score

The free scan analyses your visibility in ChatGPT, Gemini, Perplexity and Google. You receive a personal score with actionable improvements.

2

Get recommended

Based on your scan results we optimise your online presence — so AI tools start mentioning your business when someone searches for your specialism.

3

More clients, fewer ads

Clients find you automatically through AI recommendations — without ad spend. Just like Claire: +25% more clients, less dependent on paid advertising.

Results that matter

+25%

More clients

Without extra ad spend — purely through AI recommendations.

24/7

Visible

AI tools work day and night. Every search query is an opportunity to be recommended.

€0

Ad costs

AI recommendations are free traffic. No click budget, no campaigns.

Claire — ikrouwvanje.nl

Claire

ikrouwvanje.nl

“+25% more clients. From month 3 the difference became really clear — and the best part: I became much less dependent on paid advertising.”
Joost van Putten — Founder NXG Media, AI visibility specialist for local practices

Joost van Putten

Founder & Online Growth Strategist

7+ years of experience building online growth systems. Over €5 million in ad spend managed. I help coaches and SMBs become visible not just on Google, but also in the AI tools that are rapidly replacing it.

More about Joost

Trusted by coaches, experts and businesses

123family
ANWB verkeershulp
Ik rouw van jemerkbeeld geen achtergrond 2 1.png
Youlife thirdmidnight
buitink technology
coachjosine
easyzzp
grotedepridoeboek
happywithyoga
ikrouwvanje
kvbm
mcm research
nederlandeet
perplexity
pixelbros
somnox
stekkies
timetowing
wearepioneers
youlife
123family
ANWB verkeershulp
Ik rouw van jemerkbeeld geen achtergrond 2 1.png
Youlife thirdmidnight
buitink technology
coachjosine
easyzzp
grotedepridoeboek
happywithyoga
ikrouwvanje
kvbm
mcm research
nederlandeet
perplexity
pixelbros
somnox
stekkies
timetowing
wearepioneers
youlife

Frequently asked questions about AI visibility

What is AI visibility?

AI visibility is the extent to which your business is mentioned or recommended by AI tools such as ChatGPT, Perplexity and Gemini when people search for help, services or specialists.

How quickly will I see results?

AI models update much faster than Google. After optimisation most businesses see changes in how AI tools mention them within 2 to 6 weeks. With Google, SEO results typically take 6 to 12 months.

Do I need a new website?

AI visibility is about the right structure, content and signals — not a completely new design. For most businesses we optimise the existing website. Only when the technical foundation is truly too weak (no SSL, no mobile-friendly layout, no structured data capabilities) do we recommend an upgrade.

Who is the AI visibility scan for?

The AI visibility scan is for local businesses, clinics, practices and service providers that want to know how visible they are in Google, ChatGPT, Perplexity and Gemini.

Does this work if I already do SEO?

AI visibility and SEO complement each other, but they are different disciplines. A strong Google ranking helps, but AI tools look at different signals: citability, contextual authority and structured data. The scan reveals which AI-specific improvements are needed — regardless of your current Google position.

What does AI visibility cost?

The free scan gives immediate insight into your current AI visibility. Based on your scan results we recommend an approach that fits your situation — from one-time optimisation to ongoing monitoring. Get in touch for a no-obligation consultation.

Don't wait until your competitors figure it out

The businesses investing in AI visibility now will be recommended first. Start today with the free scan.