Skip to content
NXG Media
Audit

AI Visibility Audit

Your practice or clinic is doing well, but when someone asks ChatGPT or Perplexity for a specialist in your area, you're not mentioned.

Run the AI visibility scan

AI visibility is the extent to which your business or practice is recommended by AI tools such as ChatGPT, Perplexity and Gemini when someone searches for help in your area.

Do you recognise this?

Your practice is doing well. You have satisfied clients, good reviews and a solid website. But when someone asks ChatGPT “Who is the best physiotherapist in Amersfoort?” or “Which skin therapist in Valencia is good?”, you’re not mentioned.

What doesn’t work

Doing classic SEO for an AI world. GBP optimisation without citable content. Hoping AI will find you on its own.

The mechanism

AI tools use a different recommendation mechanism than Google Search. Not clicks, but citability, context and authority.

What doesn't work

  • Doing classic SEO for an AI world
  • Waiting for Google review stars to be enough
  • GBP optimisation without citable content on the site
  • Writing one blog per month without structure
  • Hoping AI will find you on its own

The mechanism

Most practices think the problem is that they need to rank higher on Google. But AI tools use a different recommendation mechanism: not clicks, but citability, context and authority. The Audit focuses on three layers: technical foundation, citability and authority.

How we work

1

Technical foundation

We check the technical base: structured data, site architecture, crawlability and the signals AI tools use to index your site.

2

Citability

We analyse whether your content is citable — does your site answer the questions people ask AI, in a format AI tools can extract?

3

Authority

We measure how visible you are in sources AI tools consult: Google Business Profile, reviews, external mentions and niche directories.

This is for you if…

  • You have a local practice, clinic or SME
  • You want to know how visible you are in AI tools
  • You're looking for a practical audit, not vague promises
  • You're willing to take follow-up steps based on the results

This is not for you if…

  • You're looking for guarantees to be #1 in ChatGPT
  • You don't have a website or online presence
  • You expect results without implementation

Frequently asked questions

What's the difference between the free scan and the audit?

The free AI visibility scan gives a first indication of your visibility. The full audit is a thorough analysis with concrete improvements, priorities and an implementation plan.

Is AI visibility proven already?

AI visibility is a new playing field. That's why we start with a practical scan and audit instead of big guarantees. The audit shows where you stand today and which improvements make sense.

Which sectors is this relevant for?

Especially for local service providers: physiotherapists, chiropractors, skin therapists, cosmetic dentists, clinics and other practices where people ask AI for a recommendation.

What's the difference between SEO and AI visibility?

SEO optimises for Google's ranking algorithm — backlinks, keywords, technical scores. AI visibility is about citability: does your site provide clear, structured answers that AI tools can pick up and cite in their responses? The two complement each other, but require a different approach.

How quickly will I see results after the audit?

The audit itself delivers a report with concrete improvements within 1-2 weeks. Implementation depends on the scope — some technical fixes are done within days, structural improvements in content and authority take weeks to months.

Which AI tools are tested in the audit?

We test your visibility in ChatGPT, Google Gemini, Perplexity and Claude. We check whether you're recommended, cited or mentioned when someone asks a relevant question for your field and region.

Can I implement the improvements myself?

The audit delivers a clear report with priorities, so you or your web developer can get started. If you want us to handle the implementation, we discuss that as a follow-up.

I already have good Google reviews. Isn't that enough?

Good reviews help, but AI tools look at more: structured data on your site, citable content, mentions on external sources and the context in which your expertise is described. Reviews alone aren't enough to be recommended.

Does this work for businesses outside the Netherlands?

AI visibility isn't tied to a country. We work with practices and businesses in the Netherlands, Belgium, Spain and beyond. The principles are universal — the audit is tailored to your market and region.

What if I'm already doing SEO with another agency?

No problem. The AI visibility audit is complementary to existing SEO. We focus specifically on what AI tools need — that's a different layer than classic SEO. You can share the results with your SEO partner.

Discuss your scan results

We walk through your audit together and discuss next steps — no obligation.

Agenda laden...

Run the AI visibility scan

We walk through your audit together and discuss next steps — no obligation.

Book a call